Following on from the government’s recent consultation on the steps it might take to stop children being harmed online, the NSPCC is calling for:

1. meaningfully enforced risk-based age limits, similar to film ratings, with tech companies using highly effective age assurance to protect children from using sites and platforms that aren’t suitable for them
2. banning the use of addictive design techniques which aim to keep children watching, gaming and scrolling
3. ensuring that safety is built into every device, platform and AI tool to prevent children seeing harmful content or illegal images. 

Details of NSPCC proposals: How can we help make children safe online? Our next steps